You’re going about this all wrong.
Why do you, salesperson, have such a negative reputation?
I hear it all the time. “I just want to help!” “If only they’d listen.. we can make a huge impact on their business.” “Don’t they want more revenue?” We’re often appalled by how “terrible our buyers are.”
If you’ve ever thought this.. it’s time for us to talk. We’ll be looking in the mirror, and it WILL be uncomfortable, but you’ll be safe.
Pitching Up
It’s everything you’re used to hearing, and sadly what you’re always saying…
”We help”, “we solve”, “we fix”, “I bring”, “I service”, “it simplifies”, “it consolidates”…
STOP! Not because it’s my theory.
STOP! Because it’s not how people change.
STOP! Because science isn’t opinion.
“It was sincerely the best sales training I’ve ever had! It was really impactful. Find the pain, dig through it, then show how to solve.”
—Caroline Capelle
